Have you always wondered when is the best time to post on Instagram? Here are the best times and days for Instagram, Facebook, Linkedin and Twitter: essential information to build your social strategy. It’s not enough to make good posts to be successful on social media.
And, by “beautiful posts”, we mean posts that are graphically beautiful to look at, with quality images and not blurry, and accompanied by a text free of grammatical errors, engaging and (if the social network requires it) accompanied by the right hashtags.
To be successful, and for that post to be seen by as many people as possible, you need to know when is the best time to post on Instagram.
So let’s see the best times and days to publish on the most popular social networks, so you’ll know when is it the best time to post on Instagram.
When is the best time to post on Instagram, an introduction
Wondering when is the best time to post on instagram? The answer is quite simple: when your followers are connected!
Obviously, however, there are time slots that are more suitable for your brand and useful for determining when is the best time to post on Instagram, and that’s what we will talk about in this article.
Each social platform has different time slots based on the audience. For example, when posting on Instagram is different than when it is best to post on Facebook! Also, when you start taking different time zones into account, things start to get a little more complicated.
That’s why in this article we will explain what are the best times to post on many social media, when is the best time to post on Instagram, and we will recommend social management tools.
When is the best time to post on instagram
Timing on Instagram as on other social networks is very important.
If you focus a lot on the “social of photography”, because your business lends itself well to being communicated with images (just think of a clothing store, which can publish outfits and look tips on Instagram), know that the statistics show how – the best times – are between 13.00 and 14.00 and between 19.00 and 21.00.
As for the days, the best are Mondays, Wednesdays and Thursdays.
Sunday is not recommended, while Saturday at 5.00 pm seems to be a very profitable time (but the day when the interaction is by far the greatest is Wednesday).
In reality, a lot depends on what your type of “typical” follower is: if you turn to students, their rhythms will certainly be different from those of a more adult audience who, during office hours, can hardly surf on social networks.
As a general rule, assume that when is the best time to post on Instagram are lunchtime and in the evening, when the number of connected users is greater. And that – according to statistics – Thursdays and Fridays are days with a good engagement rate.
However, if your audience is very young (between 15 and 20/22 years), the afternoon between 15.00 and 17.00 is a perfect time.
Which Time Zone should you consider?
When is the best time to post on Instagram? Think about the time zone! The more popular your brand, the more time zones you need to consider when determining when to post on Instagram.
Some brands and influencers send the same message at different times based on their followers’ time zones. Ideally, you want to make sure you reach most time zones without sending the same message multiple times.
Avoid sending the same message more than four times a day, but try to send your content at different times to reach as many time zones as possible. Which countries do your customers come from?
If your target is US and Canadian residents then you will consider the EST time zone, because it is the one with the most people (includes New York and Toronto). If your target is in London, or the UK, then you will publish your posts according to the GMT time zone.
There are several social media analytics tools you can use to understand where your customers are coming from.
Thanks to this data, you can decide when is the best time to post on Instagram, find out when to post on Instagram and other social media based on your followers and your audience.
When is the best time to post on Instagram? The best time to post on Instagram is around lunchtime (from 11 to 13) and in the evening, when most people finish work (between 19 and 21).
Most Instagrammers connect to the mobile app, so they are not normally online during working hours. The best days to post on are Monday, Wednesday and Thursday.
Sunday is the worst day to post on Instagram, while the best time of the week is Saturday at 5pm. Wednesday is the day of the week when there is more interaction on Instagram.
When is the best time to post on Instagram, what about Facebook?
Knowing the “secrets” of Facebook is not easy: when you think you have understood some of them, the algorithm changes and you have to start all over again. Experts agree that between 13.00 and 16.00 (regardless of the day) is the best time.
In addition to figuring out when is the best time to post on instagram, you also need to consider what time to post on Facebook. To make sure that as many of your followers as possible see your posts, the best time to post on Facebook during the week is between 1pm and 4pm, during business hours.
This is because many Facebook users browse from their computer, then check their feed during the free moments of the day. The best time to post on Facebook, however, is Sunday at 3pm. The best days to post on Facebook are four: thursday, friday, saturday and sunday.
The highest level of interaction occurs on Facebook over the weekend.
What about LinkedIn?
You know when is the best time to post on Instagram, but what about Linkedin? The best time to post on LinkedIn is between 10 and 11 in the morning. LinkedIn is a professional social network used by employment agencies, salespeople and business people, so it is more active during working hours.
Tuesdays, Wednesdays and Thursdays tend to be the best days to post on Linkedin. The worst times to post on Linkedin, if you want to get interaction and visibility, are weekends and times outside of working hours.
What about Twitter?
I’ve told you when is the best time to post on Instagram, but knowing when to post on Twitter is also important. The best time to post on Twitter is around lunchtime, between 12pm and 1pm.
However, scheduling posts just before lunch works quite well too! Work days tend to have a high level of Twitter interaction. Posting during lunchtime from Monday to Friday can help you increase interaction on your social profile. The day of Wednesday is the best day for Twitter.
Weekends are the worst time to post on Twitter. Now keep reading to know more about when is the best time to post on instagram!
What about Pinterest?
Now you understand when is the best time to post on Instagram. And on Pinterest? The best time to post on Pinterest tends to be in the evening, between 8pm and 11pm.
It seems that mothers use Pinterest actively, which may be one of the reasons why the platform is more active in the late evening. Saturday is currently the best day of the week to post on Pinterest, but Sunday is also a great day.
Working hours seem to be less popular with Pinterest users. Posting during these times could result in low interaction.
What about Youtube?
You’ve learned when is the best time to post on Instagram, now think about when to post them on YouTube. The best time to post to YouTube seems to be in the early afternoon, between 12pm and 4pm.
Most users watch videos in the evening, so you need to post in the early afternoon for the videos to be indexed for the evening, and it is easier to find them.
Youtube, the best days are thursday and friday. Most people watch Youtube videos on weekends, so feel free to post videos on Saturdays and Sundays too, as long as you do it early in the morning, between 9 and 11.
What platform should you choose?
I’ve told you when is the best time to post on Instagram. To choose when to post on Instagram and other social networks, you need to consider the type of platform you are using and the time zone of most of your customers.
The times I have indicated in this article are averages: by analyzing the interaction on your channels you will see that your following is active at different times. The best way to determine when to post on social is to experiment.
You can use social management tools to schedule posts at different times over different weeks, and see which days and times work best with your followers. Also, don’t forget to keep track of your competitors.
Track their progress and try to understand when their posts have the highest levels of interaction. The chances that those times will work well for your following are also very high. Try those times, and even try posting when they don’t. Experiment.
Also remember that every platform is different, so analyze this data for every social network to get the best results! If you want to know when is it the best time to post on Instagram keep reading!
When is the best time to post on Instagram, Google Analytics for social media analysis
If you want to know when is the best time to post on Instagram, Google Analytics provides all the information you need to help you decide when is the best time to post on Instagram.
You just have to set up your social profiles and post some updates to start collecting data. All you need to do is set up Custom Reports for each platform and start analyzing the information.
Once you’ve figured out when is the best time to post on Instagram and other social media, you can use social media management tools like Buffer, Later, and Hootsuite to schedule your posts at any time.
These tools help you post at the same times every time, so you can interact with your followers even while you sleep! They can also be used to determine which time zone has the highest level of interaction.
In addition, use these tools to schedule the same post to be published several times in different time zones, to reach all your followers, and to redirect traffic to your website. Did you enjoy learning when is the best time to post on instagram?
When is the best time to post on Instagram other social networks: conclusion
Regularly monitoring and analyzing the interaction on your social channels can help you understand when is the best time to post on Instagram, what time to post on Facebook or other social media you use for your brand.
You can use our tips as a guideline to get started, but remember that every brand is different and it all depends on the social platform and industry of your business.
Furthermore, as your followers increase, you may notice that the hours with the highest levels of interaction are no longer what they used to be.
Each social platform also changes its algorithm, so always try to be updated on these changes. Never stop testing and experimenting.
And don’t be afraid to post on social media even on less popular days: you may not interact with the highest percentage of followers, but you may also reach users with whom you would never otherwise have interacted!
Now you know when is the best time to post on Instagram!